Eduardo Sirotsky Melzer, who also goes by “Duda,” is a Brazilian family based business entrepreneur. His specialty is in the field of media. He’s been named in recent years of the CEO of his family’s business Grupo RBS. This company has been around since the 1950’s and specializes in news, radio and television media. Since Duda has taken over as the leader, he’s made many improvements to the business. One of the most noteworthy improvements is by founding two companies going under the e.Bricks name brand. These companies have served as a venture capital outlet for other Brazilian businesses to get their foot in the door in online sales and marketing. The business also acts as a warehouse for Grupo RBS for its own projects.
Starting at a young age, Eduardo Sirotsky Melzer realized the importance of family and education. He attended college in Brazil for his undergraduate degree in business administration. After graduating at 27 years old from the Pontifical Catholic University of Rio do Sul, he moved on to Harvard University. At Harvard, he earned an MBA which has been invaluable to his credentials and success. He not only met mentors at Harvard but many valuable industry contacts. Gaining career experience in the US, he worked as a financial analyst and led an “unconventional” media company called BoxTop Media in New York City. Check out Clicrbs to know more.
Upon returning to Brazil, Duda worked under his uncle Nelson Sirotsky, who was at this time the CEO of Grupo RBS. Finally succeeding his uncle as CEO, Duda Melzer sought to make the improvements the company has now undertaken. Aside from working with his family in the business, he spends time with his children and also working for the Mauricio Sirotsky Sobrinho Foundation, a charity named after Duda’s grandfather. The recognition and accolades internationally received by business leaders go to show the rewards of Duda’s efforts over the years.