Lori Senecal has achieved more beyond her expectations. She was born and grew up in Canada before moving to the U.S. Her management skills, and organisational abilities became her strength that opened opportunities in her career. She has previously served as the president of McCann New York, and also as a global CEO of KBS and CP&B. Crispin Porter + Bogusky is a full advertising agency with very competent professionals. The company was founded in 1988, located in Miami, Florida. The agency has been in business for over 26 years. Lori Senecal had the responsibility to oversee the agency operations in its ten international offices.
The agency has specialised in brands making, rebranding, and solving business hiccups. CP&B was in 2009 named the Ad Age’s Agency of the Decade. In 2016 under the leadership of Lori Senecal, CP&B had its revenue rise by 21%. That’s precisely why Chuck Porter, the CP&B Chairman brought her on board. In 2017, she was also included in the AdWeek Power List as one of the top 100 leaders in Media, Marketing, and Technology. In the same year, she was also among the 20 women with a tremendous performance in Marketing. In 2016, Lori was named as one of the four agency executives to be watched.
According to GC Report, for close to two years as CP&B Global CEO, Lori Senecal focused on talent, a spirit that boosted entrepreneurship in the agency. Through this initiative, CP&B was recognized by the Advertising Age as one of the creative innovators of the year. Lori was awarded her Bachelor of Commerce, Marketing, and Finance from McGill University. Among her pillar skills include but not limited to integrated marketing, digital marketing, advertising, creative direction, and social media marketing.
Since her days in high school, she had been inspired to become a leader. Having been a coach, Lori found it hard ever to become a follower. Her coaching experience catalysed her inspiration to join the advertising business. Lori Senecal admits that it’s only through performance and perseverance that income can be produced in the ad industry. Understanding everything about her company was the best marketing strategy that she used to generate new businesses. For her, the most satisfying moment is when her clients are fully satisfied.
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