Lime Crime’s Doe Deere Explains Her Own Views On Entrepreneurship

Just what does it mean to become an entrepreneur in the 21st century? This is a question that many individuals are looking to answer from those seeking to establish their own company to others who already run profitable businesses and want to stay at the top of their industry. Doe Deere is an entrepreneur who has made a major splash in the cosmetics industry in a short space of time after she quickly understood the need to embrace the opportunities offered by latest technologies in terms of selling products and maintaining the highest levels of customers service.

 

Doe Deere has always looked to go her own way in many different areas of her life, whether it be the way she runs her business or the look she chooses each day for herself. In 2008, the former musician decided to use her New York based fashion education to launch her own range of individual clothing designs she decided to sell via an Online marketplace; these first steps would form the basis of the LimeCrime brand Deere has now turned into one of the fastest growing cosmetics brands in the world.

 

The entire LimeCrime brand is based around the individual style choices made by Doe Deere and her many social media followers who use their own Instagram accounts to show off how they have used the vibrant colors of the LimeCrime cosmetics line to create individual looks. Born in Russia, Doe Deere brings a sense of whimsy and the fairy tale mythology to her cosmetics designs and clothes she wears, which do not cling rigidly to the fashion rules laid down by the major fashion houses she feels often stunt the individual personalities of people in a way she does not wish for herself.

 

Taking her own path is something Doe Deere has always been willing to do; when shifting the focus of LimeCrime away from clothing towards cosmetics Deere wished to keep her business as an Online sales option, which met with derision from established cosmetics executives who explained it was impossible to sell makeup Online. Believing in herself and her ideas, Deere stuck to her guns and has become an innovator in new ways of allowing samples to be used by her customers. Although her passion remains in the creation of new cosmetics for her brand, Doe Deere understands she must have an all round understanding of the business if she is to continue with the success she has so far achieved.

 

For more details, visit http://www.doedeere.com/.