Fabletics has been among the United States’ leading athleisure wear companies for the past four years that it has been in business. TechStyle partnered with Kate Hudson in establishing the firm in 2013, and it has currently attracted millions of clients. Fabletics is now in a position to compete with old e-commerce companies such as the Amazon. The firm has been capitalizing on the power of the crowdsourced reviews to offer top-notch activewear products to women across the United States. It has managed to make over $235 million from selling products, and its value also increases by more than 35 percent every year.
The power of the client reviews has enabled Fabletics to become one of the most successful e-commerce companies. The business sells most of its products online through a subscription plan that has more than one million loyal customers. Fabletics has become successful due to the robust relationships that it has developed with its customers. It has made sure that all products and services satisfy the needs of its clients, and this has enabled it to be offered positive reviews. The websites of the most successful e-commerce enterprises allow customers to write reviews about products that they have used. The comments are beneficial to other consumers since they inform them on the quality of goods. Many people tend to be attracted to buy products from brands that have an excellent reputation.
According to recent studies, a company’s crowdsourced reviews have a great impact on the sales that it makes. More than 80 percent of internet users trust the online comments that have been written by consumers. They consider them as personal recommendations and believe in them more than the traditional advertisements. The positive reviews that Fabletics gets from people who have used its products has enabled to retain over 85 percent of its customers. Consumers who have used its products also refer new clients to the company. The athleisure wear enterprise has been using the feedback that it gets from the customers to make its goods and services better. According to Kate Hudson, Fabletics has penetrated the online fashion market due to its determination to leverage the power of empathy, data, and technology.
Most of the world’s leading search engines have rated Fabletics well, and this makes it appear on the first page when it is looked up by clients. Consumers are also referred to the company whenever they search for anything about athleisure wear. Information that is offered on leading review websites portrays Fabletics as a reliable company that is committed to providing the best products to the clients.
Kate Hudson has been overseeing the production, marketing, and customer service strategies of the firm. She is also the face of the company and has been ensuring that its activewear products make women feel comfortable. The company utilizes a technique that is known as reverse showrooming to increase sales in its brick-and-mortar stores. The enterprise has established over 30 stores in various regions of the United States.