How EOS Beat Chapstick in the Lip Balm Game

EOS is now the second-leading lip balm company in the U.S., just under Burt’s Bees. Chapstick and Blistex round out the top four balms. Just a few years ago, no one knew the EOS name. Maybe that’s because the brand has been here for just seven short years. Now, the brand is bigger than Chapstick, selling over one-million lip balms every week.

It isn’t often that a brand accomplishes such an amazing feat, especially in such a short period of time. But, Evolution of Smooth managed to cause hysteria and sweep the rug right from under Chapstick. There are many reasons that EOS outdid the Chapstick brand.

First, the brand listens. When EOS put their lip balm on their market, it was at a time when many consumers were concerned with the harmful ingredients found inside of their beauty products. EOS lip balm designed an all-natural, parabens-free lip balm that eased he minds of consumers.

Second, EOS ( added trend to the lip balm world. The cylinder Chapstick tubes were anything but fun, but the opposite is true of the uniquely-shaped orbs of EOS lip balm. The orbs are easy-to carry, and have an exciting shape you’ll love using.

EOS flavors also add to the fun. Chapstick only recently designed a cherry lip balm. Before the cherry flavor, consumers had only a flavorless and boring balm. EOS has three lip balm lines, each with great flavors that make using lip balm far more fun. The flavor choices include Summer Fruit, Strawberry Sorbet, Sweet Mint, Vanilla Bean, and several others.

There is little wonder why EOS overcame amazing challenges and became one of the biggest lip balm brands in the country. If you’ve not already discovered the amazement of Evolution of Smooth, you’re missing out on an amazing product.

For more on EOS lip balm, visit their Facebook page.