Waiakea Water’s Rapid Growth Upsets Big Brand Competitors with Social Conscious Approach

It is a trendy thing to keep hydrated, and that is why you will find lots of young people carrying a water bottle with them almost everywhere; on the bus, in the office, at the gym, in the car. Water bottling is, however, a hard business to get into. Part of the reason is that the existing big brand players do not wholly support or encourage new competitors. While the opportunity exists, ingenious ways to realize the market are required.

Waiakea water is a revolutionary bottled water brand that is differentiating itself from the other players around three factors; sustainable and harvested from a regenerative source, identifiable health advantages, and bottles made from 100% recycled materials reducing the carbon footprint.

The recycled bottles are easier and economical to manufacture. Moreover, the water source regenerates at a faster rate than harvested.

The water is obtained from the Kea’au well on the Mauna Loa volcanoes in Hawaii, which Ryan has leased for the next 99 years. The water is shipped to the continental US to a packing site. To reduce the carbon footprint of the product, ships on return trips with cargo space are used.

The water is rich in required natural minerals and vitamins being at the foot of an old volcano, which is crucial for your body. Alkaline bottled water has been proven to be healthier and is all the rave nowadays for optimum hydration, and Waiakea water does not fail to deliver.

According to PR News Wire, starting his company while still in his first year at University of South California at 22, Ryan Emmons, the founder of Waiakea Water has built a successful premium bottled water brand that has seen over 4000% growth in less than three years. Learn more about more Waiakea Water: http://www.grubstreet.com/2017/01/whats-the-best-bottled-water.html?mid=twitter_grubst

By capitalizing on the advantages that come with the source and process used to build the brand, the approach is paying off. Local suppliers have signed on, and large-scale stores are getting in line because consumers are finally making the connection and going for the different product.

With such rapid success also comes the responsibility to give back to the needy. Global News Wire said that a proportion of Waiakea water’s sales is donated to help rural folks in Africa get access to clean water through the social responsibility charity PumpAid. Ryan recognizes the need to create brand loyalty through lifestyle branding and conscious consumer engagement.

Expansion of the company’s facilities is planned as an outcome of the exponential growth to enable service to international markets.

Building bigger manufacturing infrastructure, new bottling sites, and market discovery to take the product beyond the borders are all in the pipeline.

Waiakea water is competitively priced and is reported to have a smoother softer taste. Additionally, it is flying off the shelves faster than the bottles are coming out of the production plant