The power of the crowd has new meaning for business today. There has been a decided shift in power from the seller to the buyer, as customers have discovered the use of reviews in making purchasing decisions. Surveys note that 84% of customers value real reviews even over recommendations from people they know. Customers have become savvy in finding real-time feedback from fellow customers. Reviews have become the most prevalent part of online shopping, even more, important than price.
One company that has folded seamlessly into leveraging the crowd is Fabletics. This is a relatively new activewear company, created by Adam Sandburg, Don Ressler and actress Kate Hudson. Their goal from the very beginning was to fill a fashion gap in active wear. People had the choice of buying quality clothes or buying affordable work out gear. Not to mention the drab and mostly functional style of active wear that was being offered. Hudson has helped to create vibrant and fashionable clothes at an affordable price.
Fabletics is almost obsessed with its customers which is the perfect attitude for today’s business. This company emphasizes the importance of positive reviews and customer feedback. Not only do they collect information, they respond to the reviews and make changes based on them. Fabletics was started in 2013 and because of their unique business model has grown over 200% and over one million members. Membership is another unique aspect of the company as people can join and get meaningful perks such as customized style consultation and monthly shipments. Shoppers are encouraged to take the style survey on the website to help pinpoint their personal likes and dislikes.
As Fabletics is proving, more and more shoppers research products and companies before making purchases. Half of the shoppers say that research businesses at least once a month and 50% of buyers read reviews regularly. Companies like Walmart, Target, and Amazon have begun paying attention to reviews because they know this drives purchase. Positive reviews ensure a higher place in search engines such as Google which means more traffic to the page. 74% of customers say that positive reviews would ensure the next step toward purchasing product.
Kate Hudson is an actress and a mom. She was the perfect spokeswoman for Fabletics because her fans know that she will not support things she doesn’t believe in. She influenced the company to rethink their communication styles and to enhance the review section of the website. 85% of sales at Fabletics come from return customers so reviews play an important part in the success of a company.
Shawn Gold, who is the CMO for Fabletics, says that it is no longer the company who defines who they are; it is the customer who tells other customers who the company is. If you ignore positive or negative reviews, your chances of succeeding have diminished. The unique strategy of leveraging the crowd is what makes Fabletics different and he says that a customer-focused company keeps it accountable and transparent. It is all about the customers and their feedback at this point, he explains. It is a different business world.
The Academy of Art University has been producing some very fantastic talent. The Academy of Art University contains a segment known as the School of Fashion. September ninth in the year of 2017 marked the twenty-first anniversary for their runway extravaganza. It was held at the posh and glamorous Skylight Clarkson Square. Five collections for women were debuted, while two groups for men were also shown off.
The designers are unique and come from various backgrounds. One of the designers is Asian while another one is from a sleepy coastal New England town. Their different ideas and skills wowed everyone in attendance. Some notable celebrities that attended and were dazzled and amazed included J Alexander who hails from American’s Next Top Model. Another person who was also in attendance was Sara Kozlowsky. SHe happens to be the director of the Council of Fashion Designers of America.
Blood, sweat, tears and hours are spent on the mere fifteen minutes allotted for runway time to present ideas of fashion that is forward thinking Hailun Zhou, from China, used baggy, ruffled, and bloused metallics fused with emblazoned letters to capture the futuristic style. They were creative enough to use vinyl and polyvinyl chloride for the fabrics. Eden Slezin, from Maine, had more of a denim vision fused with vintage elements. The styles were also quite baggy with some color blocking, utilizing recycled rubber leftover parts from bicycles. Dina Marine Lam wanted to show the feelings of transitioning through the designs. The designs were quilted in thought, soft, and pastel colored. Carlos Rodriguez had a design that reminds one of the billowy clouds slowly becoming a thunderstorm with the darker edges near the bottom length of the dress. Many other artists showcased color blocking, experimentation with fabric, trim and overall design. It was an ultimately successful event.
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Fabletics has been among the United States’ leading athleisure wear companies for the past four years that it has been in business. TechStyle partnered with Kate Hudson in establishing the firm in 2013, and it has currently attracted millions of clients. Fabletics is now in a position to compete with old e-commerce companies such as the Amazon. The firm has been capitalizing on the power of the crowdsourced reviews to offer top-notch activewear products to women across the United States. It has managed to make over $235 million from selling products, and its value also increases by more than 35 percent every year.
The power of the client reviews has enabled Fabletics to become one of the most successful e-commerce companies. The business sells most of its products online through a subscription plan that has more than one million loyal customers. Fabletics has become successful due to the robust relationships that it has developed with its customers. It has made sure that all products and services satisfy the needs of its clients, and this has enabled it to be offered positive reviews. The websites of the most successful e-commerce enterprises allow customers to write reviews about products that they have used. The comments are beneficial to other consumers since they inform them on the quality of goods. Many people tend to be attracted to buy products from brands that have an excellent reputation.
According to recent studies, a company’s crowdsourced reviews have a great impact on the sales that it makes. More than 80 percent of internet users trust the online comments that have been written by consumers. They consider them as personal recommendations and believe in them more than the traditional advertisements. The positive reviews that Fabletics gets from people who have used its products has enabled to retain over 85 percent of its customers. Consumers who have used its products also refer new clients to the company. The athleisure wear enterprise has been using the feedback that it gets from the customers to make its goods and services better. According to Kate Hudson, Fabletics has penetrated the online fashion market due to its determination to leverage the power of empathy, data, and technology.
Most of the world’s leading search engines have rated Fabletics well, and this makes it appear on the first page when it is looked up by clients. Consumers are also referred to the company whenever they search for anything about athleisure wear. Information that is offered on leading review websites portrays Fabletics as a reliable company that is committed to providing the best products to the clients.
Kate Hudson has been overseeing the production, marketing, and customer service strategies of the firm. She is also the face of the company and has been ensuring that its activewear products make women feel comfortable. The company utilizes a technique that is known as reverse showrooming to increase sales in its brick-and-mortar stores. The enterprise has established over 30 stores in various regions of the United States.
Just what does it mean to become an entrepreneur in the 21st century? This is a question that many individuals are looking to answer from those seeking to establish their own company to others who already run profitable businesses and want to stay at the top of their industry. Doe Deere is an entrepreneur who has made a major splash in the cosmetics industry in a short space of time after she quickly understood the need to embrace the opportunities offered by latest technologies in terms of selling products and maintaining the highest levels of customers service.
Doe Deere has always looked to go her own way in many different areas of her life, whether it be the way she runs her business or the look she chooses each day for herself. In 2008, the former musician decided to use her New York based fashion education to launch her own range of individual clothing designs she decided to sell via an Online marketplace; these first steps would form the basis of the LimeCrime brand Deere has now turned into one of the fastest growing cosmetics brands in the world.
The entire LimeCrime brand is based around the individual style choices made by Doe Deere and her many social media followers who use their own Instagram accounts to show off how they have used the vibrant colors of the LimeCrime cosmetics line to create individual looks. Born in Russia, Doe Deere brings a sense of whimsy and the fairy tale mythology to her cosmetics designs and clothes she wears, which do not cling rigidly to the fashion rules laid down by the major fashion houses she feels often stunt the individual personalities of people in a way she does not wish for herself.
Taking her own path is something Doe Deere has always been willing to do; when shifting the focus of LimeCrime away from clothing towards cosmetics Deere wished to keep her business as an Online sales option, which met with derision from established cosmetics executives who explained it was impossible to sell makeup Online. Believing in herself and her ideas, Deere stuck to her guns and has become an innovator in new ways of allowing samples to be used by her customers. Although her passion remains in the creation of new cosmetics for her brand, Doe Deere understands she must have an all round understanding of the business if she is to continue with the success she has so far achieved.
For more details, visit http://www.doedeere.com/.
Lime Crime’s new plum colored lipstick “Scandal” is the in color of the season for women who like to be edgy and dramatic. It’s the latest edition to a line of lipsticks called Velvetines.
Doe Deere, Lime Crime CEO, adds that this new bold color is for the girl who likes “punk rock” style and has an “I don’t care” attitude to go along with a need for self-expression. It’s just one of the many colors and kinds of lipstick and lip balm made and sold by Lime Crime.
Deere suggests wearing “Scandal” with black eyeliner for a bold look. She explains that it should be applied about 15 minutes after putting on lip balm. Be sure to pat away any excess oil with tissues, and put the lipstick on with a lip brush for more refined edges.
The Velvetine line of lipsticks dry with a waterproof finish and are taken off with waterproof makeup remover or a type of oil designed for that purpose. Other purple colors in the Velvetine line include Fetish, Raven, and Jinx. Lime Crime also makes other types of makeup products women can use along with its lipsticks, such as eye liners, eye shadow, glitter glosses, nail polish and loose pigments. All of which are available on Love-Makeup.co.uk.
Lime Crime is an innovative makeup company started by Deere in 2008 that is headquartered in Los Angeles, California. Deere says she started Lime Crime to make makeup for women who wanted a sense of freedom and to express themselves better. She has since worked on making the line into a high performing company that banks on being certified vegan and cruelty-free, which means it is not tested on animals. Besides the purples, her lipsticks come in coppers, greens, pinks, blues, reds, black and grays.
You can learn more about Lime Crime on their Facebook page, where they have more than a million followers or browse their website at www.limecrime.com, as well as Deere’s personal blog at ILoveLimeCrime.com.
Chris Burch has recently become the topic of media discussion after his lecture to venture capitalists regarding the development of a sense of urgency was released on the Burch Creative Capital website. The successful businessman, entrepreneur, and now venture capitalist, has participated in a series of events designed to educate future professionals about the skills and values necessary to develop and operate a successful business model. During his latest discussion with a group of venture capitalists, Burch stated that the development of an urgent mentality was vital to the venture capital industry because a company’s sense of urgency determines whether or not important projects are completed with the original impact they were developed with and because a venture capitalist’s sense of urgency determines whether or not potentially successful businesses are able to move forward.
Urgency Determines Whether or Not Important Projects Are Completed Correctly
Chris Burch has developed several reputable businesses from the ground up, and has been instrumental in the development of several others, making the business mogul an expert in the area of business establishment. Using his impressive background in business building, Burch explained to venture capitalists why a sense of urgency is so vital the completion of stated goals and company projects. According to Chris Burch, a company’s sense of urgency can dramatically influence the company’s ability to effectively conduct product research. When company employees do not feel a sense of urgency to complete tasks associated with the development of a larger company project, the larger project usually suffers. Even when tasks are completed on time within a company that has difficulty with the concept of urgency the company rarely communicates the intended purpose of the project with its consumers.
Urgency Determines Whether or Not Potentially Successful Businesses Move Forward
Chris Burch (http://christopherburch.com/) also discussed the role that urgency plays in the ability of businesses to expand and reach new markets. Venture capitalists have the unique ability to affect multiple businesses at one time in both negative and positive ways. By increasing the sense of urgency within a venture capital firm, business leaders can cultivate the success of the small business ventures in which they have invested time, money, and resources. Chris Birch stated that all business leaders should create effective strategies to increase the sense of urgency in their companies.
More Chris Burch: http://www.huffingtonpost.com/author/christopherburchpr-897