Luiz Trabuco Cappi

Luiz Carlos Trabuco Cappi was born on October 6, 1952, in Marilia, Sao Paulo. After finishing his high school education, he attended the University of Sao Paulo. He later attended the Foundation School of Sociology and Politics in Sao Paulo where he received his master’s degree in Socio-Psychology.

Cappi began working at Brazil’s Bradesco Bank when he was 17 years old. His work was so good that he worked his way up to the President of the Bradesco Bank. In Luiz Carlos Trabuco Cappi’s first 15 years of working at the Bradesco Bank, he was able to become the Marketing Director at the bank. In 1992 Trabuco became Chief Executive Officer of a private pension company where he worked until 1998. In 1998 Luiz Carlos Trabuco Cappi was chosen to be the Managing Director at the Bradesco Bank. Soon after being chosen to be the managing director he was made the Executive Vice President of the Bradesco Bank. In 2003 he was named the new president of the Bradesco Bank. Becoming the president of the Bradesco Bank made Luiz Carlos Trabuco Cappi in control of 8 other linked companies along with being in charge of the Bradesco Bank.


The board of the bank has now selected a new president of the bank. Octavio de Lazari Junior was selected to take Cappi’s place as the president of the Bradesco Bank. Trabuco is currently still fulfilling the duties of the President of the Bradesco Bank, but they will end on March 12, 2018. On March 12 will be the first board meeting, and Luiz Carlos Trabuco Cappi will no longer be in charge of the bank. Octavio de Lazari Junior was selected to be the Bradesco bank’s new president by the succession process and being nominated. The Succession and Appointment Committee of the Bradesco Bank felt that he would be the best choice for the next president of the company. The members of the board were very proud and confident in selecting Lazari to be the next president.

The board had to select the new president from the current vice presidents. They chose Octavio de Lazari who is the Executive Vice President of the bank and the Chief Executive Officer of the Bradesco group according to Many people did not expect Octavio de Lazari Junior to be chosen as the new president. He was not the most popular candidate. Many people believed that Mauricio Minas was going to be the new president. Mauricio Minas was very popular and in charge of the technology sector of the company. Lazari was able to surpass his competition because he has distinction and qualities that he competitors did not have. When running a business, the board is most likely to select the person that has the best chance of causing the company to grow beyond the current position. Lazari Junior’s credentials caused the board to believe that he would be the best candidate regarding helping the company expand beyond the current position.

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Luiz Carlos Trabuco Leads Bradesco Using Talent Based Managerial Skills

At the age of 22, Luiz Carlos Trabuco joined Bradesco although by then the institution was known by quite a different name. Bradesco is a division of Casa Bancaria Almeida & Cia, which was a continuation of Banco Noroeste in Birigui (SP). Amador Aguiar is attributed with the nomination of Luiz Carlos Trabuco to the position of president. On the other hand, Amador had worked as a clerk at Banco Noroeste when he was only 16 years old.

Luiz Carlos Trabuco follows in the footsteps of his predecessor Amador Aguiar, but his legacy appears to shine more than that of his mentor. All presidents who have managed Bradesco in the past have adopted a unique culture of operation, and that is partly why the banking institution is associated with the highest value of assets in the Brazilian economy. In the course of his tenure, Amador Aguiar used to establish very close working relationships with colleagues and the clients.

Amador Aguiar believed that it is the customers who support every service delivery industry, and without them, there would be no business to conduct. Likewise, Luiz Carlos Trabuco adopts an almost similar style of management since clients are the most important people at Bradesco. Luiz Carlos Trabuco ensures that the service delivery process is associated with a personal touch like it used to happen in the past. Luiz Carlos Trabuco has his principal objective set on acquiring the title of the best bank in Brazil.

Bradesco closed its financial year with $ 896 million while Itaú Unibanco managed to garner more $ 1.06 trillion. Luiz Carlos Trabuco’s close relationship with the president of Brazil is not a strategy to advance his corporate plans, but instead, it is due to the respect that Luiz Carlos is accorded by Dilma Rousseff. The relation between the two is strengthened by the recent announcement of Luiz Carlos Trabuco where he offered organizations credit if they engaged in the development of roads.

Read more: Who will replace Trabuco in charge of Bradesco? 7 names are listed (and anything can happen)

Such actions are seen by many as an effort to improve the well-being of the society rather than just the continuous expansion of Bradesco. Luiz Carlos Trabuco’s interaction with Bradesco spans well over 40 years, and this is because he initially started working in the organization while he was still young. As a result, this situation has led Luiz to understand how different departments interact with each other.

Luiz Carlos Trabuco’s rise to the top can partly be attributed to his quick learning and application ability. Some of the former leaders such as Amador Aguiar were able to see the great promise in Luiz Carlos Trabuco, and it is Amador who helped to impart Luiz with the current leadership qualities that he possesses.

Luiz promotes the importance of insurance services adoption by various enterprises. He does not only do this because Bradesco provides clients with different insurance offers, but it is because he believes in the advancement of any business operation even after the occurrence of any form of risk. Luiz Carlos Trabuco’s Managerial skills are highly demanded in other organizations as he is a leader who is associated with growth.

Some of the organizations that he chairs include Fenasaúde and the National Financial Marketing Commission. In both enterprises, he acts as the chairman of the board of directors. Luiz is a bachelor of Philosophy graduated from the University of São Paulo, but his desire to work in a financial institution is what led him to work at Bradesco.

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