Lori Senecal is a renowned global entrepreneur with top range marketing skills and a robust personality. She has pioneered many innovative technology projects that aim at making the business environment favorable. Lori graduated from McGill University. Due to these skills, she managed to become the CEO of Crispin Porter + Bogusky (CP+B). At CP+B, she oversaw the coordination of the firm’s offices across different regions while steering development in these areas.
In 2016, she led the business to win Advertising Age’s prestigious Creativity Innovations of the Year. Lori was one of the Advertising Age’s Women to Watch in 2014. Lori fell among the four Agency Executives to watch in 2016. The agency has also won the Titanium Grand Prix for the Dominos role. According to Advertising Age, CP+B’s total revenue increased by roughly 21% in 2016.
Besides, CP+B has won deals and business with giants like the American Airlines, Pay Pal, and Hershey. She formerly served as the Global Chairman of Kirshenbaum Bond Senecal (KBS). From 2009, she served as KBS’ President and CEO. At KBS, Lori Senecal helped the firm expand a great deal ensuring a high rate of business growth. KBS now has over 1,000 employees and is operating globally due to effective leadership by Lori Senecal.
According to Campaign Live UK, Lori also worked with the McCann Group. At the New York based McCann Worldgroup, She served as the chief innovation officer. Her stellar performance ensured she ascended to the post of President of McCann-Erickson. She has helped prominent companies like Xbox, American Express, Vanguard, HomeGoods, BMW and Coca-Cola with their advertising.
Lori Senecal is set to step down from her role as the Global CEO of CP+B and go into the retirement setting up a succession race. According to Lori’s story on GC Report, she and the chairman of CP+B’s Board, Chuck Porter drafted the exit plan way back in 2015 when Lori had just joined the firm. Mr. Porter exuded confidence that Lori Senecal had performed overwhelmingly as the company’s CEO. He adds Lori has lost no client since she came on board. Among her achievements, the American Airlines business stands out. The win increased CP+B’s presence globally.